NATURALLY WHITE COLOR THAT DOESN’T FADE OR CHANGE COLOR .

Platinum Qualities

Celebrate your love with the enduring and timeless beauty of platinum. Platinum is a great
choice for engagement rings and wedding bands because it won’t change color or fade. It
symbolizes a relationship that will endure.
NATURALLY WHITE COLOR
THAT DOESN’T FADE OR CHANGE COLOR
Platinum, a naturally white metal, will never fade or change
color. White gold will yellow over time, requiring its rhodium
plating to be replaced every 12-18 months to maintain a
white appearance. The optimal setting for diamonds is
platinum, a naturally white metal that won’t ever refl ect
color into the diamond. Platinum enhances the brilliance
of diamonds and other gemstones.


90% TO 95% PURE
Typically 95% pure, platinum is one of the purest precious
metals. White gold, which is either 58% or 75% yellow gold,
is mixed with non-precious metals such as nickel, and then
rhodium plated to give it a white appearance. Platinum’s
purity makes it naturally hypoallergenic and ideal for those
with sensitive skin.

DURABLE ENOUGH FOR EVERYDAY WEAR
A platinum engagement ring and wedding band is
everlasting, perfect for a lifetime of everyday wear. Platinum’s
density makes platinum highly durable, so it doesn’t wear
away over time. White gold loses little slivers of metal with
every scratch, requiring many rings to be reinforced or
re-shanked to replace metal that has worn away.

HOLDS DIAMONDS SECURELY
Platinum’s strength and durability makes it the most
secure setting for diamonds and precious gemstones.
Platinum prongs offer better protection for diamonds,
which is why the world’s most signifi cant diamonds,
from the Hope Diamond to the 60-Carat Taylor-Burton
Diamond, are all set in platinum.