Dignity of Freedom

In 1986, in Vancouver, BC, our founder Doug Spence created the unique Spence Diamonds concept.
Bucking the conventional retail jeweller’s approach, Doug designed an innovative experience to
satisfy the unique desires and needs of each and every one of our guests.
The Spence experience that we take great pride in still consistently delivering today, 35+ years
later, is the sum of: 2500+ of the most sought after ring designs displayed in open showcases, top
quality diamonds, superior value through vertical integration and a refreshing approach to empow-
ering guests with education on diamonds. These components all come together to provide each
guest with an experience that is tailored for their unique needs for an exceptional value.
In a world of mass production and a fair amount of random chaos, it’s intoxicating to believe that
the desires of the individual human being still matter – and that someone is bearing down on these
details to design an experience that places the individual in the epicenter of a world of choices and
freedom to create their dream engagement ring to celebrate their love. A great strength of the
human race is our ability to celebrate our differences. Every human being is uniquely special, thus,
one’s cherished symbol of love should be too.
We are a team that is fanatical about the pride we take in one’s craft and contribution. This pas-
sion is what gives our business, the customer experience, and quality of our diamond jewellery
dignity. It is the minutiae of dignity that matters – the guest experience, the beauty of top quality
diamonds, and the pride of craftsmanship in each and every diamond ring – that have become the
backbone of the company. Providing our guests with a quality experience for an exceptional value

is the lifeblood fuelling our purpose. From our diamond buying office in Antwerp, Belgium, to our
manufacturing studio in Vancouver, BC to our inviting showrooms across Canada, our business
model is designed with the focus of eliminating middlemen profit to then pass along these savings
to our clients. We respect our guests’ hard-earned dollars, and believe in the morality of providing
superior value for an exceptional product.
But more than just the eternal quest for dignity, quality and value, there seems to be something
else in it for the Spence team, something important and profound that can be succinctly articu-
lated as: uplifting people to achieve their dreams. Uplifting our guests to create their one-of-a-kind
dream engagement ring is our purpose. Our reason for being. 
By crafting an experience that places our guests at the center of every decision we make, every ac
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tion we take, our guests in turn choose to honor Spence with their business. By earning our guests
business, we create the foundation for each of us to grow, which creates opportunities for our
people and our business to grow. Our higher, collective purpose is not attainable without treating
each of our clients and our fellow team members as whole complete people. Economic prosperity
is an outcome of acting on our engrained quest to live our ideal lives.
It is a courageous theory summarized in what we call “living a life you love”: giving business a
purpose that goes beyond profit, and reinvesting to improve the lives of the team members, guests
and families the Spence organization connects with.